Reputation Management and Marketing

Before people know who you are, reputation is everything.

Online, the good and the bad stick with you for ages. (Seriously, go browse through some Google Plus Local pages of businesses and you’ll see “recent” reviews from two years ago, sometimes older, as the most visible things on the page.) That stickiness makes it exceptionally important to be pro-active about handling the reputation of your business.

There are a lot of different ways to manage your reputation online, the most straight-forward being encouraging your current customers to leave reviews. There are more than a couple of systems out there that allow them to post online reviews even before they leave your place of business.

Your online reputation could be your best marketing tool ever–or the biggest problem you have to overcome to get people’s business.

In the infographic below you’ll find some statistics about online reputation management. Share it with everyone who needs to know more.

Online Reputation Management and Marketing

About KierDuros

Hi, I'm Kier. I've been on the web since there's been a web to be on. In that time I've used it to tell stories--both my own and other people's--and help numerous organizations and businesses find their niche while making the best use of available technology.