The Facebook Fraud That’s Not Quite That

“It may be a huge waste of time to try to market your arts on Facebook,” said a friend of mine after reading and watching some stuff like this video. Actually, no, it’s not a huge waste of time. It also shouldn’t be the only thing you do. Facebook has shown it’s good for creating […]

The Importance of Being Seen

If you’re going to be running a business, you need people to know about it. How well you’re known–and what people know you for–is a key component to your success. Some people have issues with this. They’re afraid to step into the spotlight. Worried that something they say will be misunderstood. Concerned about what people […]

Why does your business need a Facebook page?

Facebook has been around for a while now and, if you’ve been paying attention, they recently made some pretty big changes to how their business pages work. Some businesses are still struggling with getting their pages looking good and working well with the new setup. Those businesses that have taken full advantage of the new […]

The Importance of Good Web Design

When you’re getting your business started, you hear how important it is to have a website. So, on the cheap, you get one up and running. Maybe you’ve used an out-of-the-box template. Maybe you’ve shelled out a few bucks to get someone else to put it together. Maybe you spent a whole lot of money […]

Reputation Management and Marketing

Before people know who you are, reputation is everything. Online, the good and the bad stick with you for ages. (Seriously, go browse through some Google Plus Local pages of businesses and you’ll see “recent” reviews from two years ago, sometimes older, as the most visible things on the page.) That stickiness makes it exceptionally […]

The Importance of Mobile Websites

There’s no doubt any more that smartphones are here to stay. There are currently over one billion smartphones in use worldwide. Look around the next time you’re walking down any street and you’ll see that people are using them all the time. Not just for talking, but for checking in to places (probably via FourSquare), […]

Serving the Community a Taste of the World in Fenton Village

The Client ┬áThe Silver Spring Citizen’s Advisory Board. The Situation In 2011, the CAB kicked off an event called Taste the World in Fenton Village. It was basically a restaurant crawl across a few blocks of Silver Spring adjacent to the “official” Downtown area. Fenton Village is populated by a diverse mix of mom & […]

Just a Quick Update

It’s been quiet here on the Presence blog for a while. Mostly because I’ve been hard at work on a few projects that should be seeing the light of day soon. Before A hunk of April and May was taken up with a volunteer project I did, helping out the local Silver Spring Citizen’s Advisory […]

What can you do with $100?

One of the big things I studied in college was business. I learned a good bunch about accounting, business law, organizational structure, and other stuff like that. When I graduated and stepped fully into the working world–especially when my position put me in touch with a lot of other businesses–I was shocked. I was shocked […]

Facebook Pages Update: What it means for your business

Well, today’s the day… if you haven’t taken the time to update your business Facebook page, it’s going to automatically switch over to the new Timeline style. Even though it’s last minute, it’s not too late to put together something that can look good. The two main bits you’re going to get squared away are […]